Communication ... Connection ... Results
A Professional Direct Response Copywriter and
Marketing Strategist Will Help You
Communicate More Effectively,
Connect With More People, and
Get Results From Your Advertising Investment
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Dear Entrepreneurs, Business Owners, Non-Profits, and Marketing Professionals:
You're busy. You don't have time to worry about every dotted 'i' and crossed 't' in your ad copy. You don't have hours to sweat over search engine optimization or internet marketing strategy.
But every dollar you spend is serious business. Every dime you invest has an impact on your future. So you can't take anything for granted.
That's where a professional direct response copywriter ... fresh marketing ideas ... the right marketing strategy ... and an effective marketing plan will take a load off your shoulders and make a big difference in your bottom line.
Direct response marketing works whether the economy's up or down ...
Whether the economy's running with the bulls or crashing with the bears, direct response copywriting and marketing strategies will make you more money.
Sound too good to be true? It's not.
You see, the secret to direct response marketing's success lies in its ability to specifically target people who want what you have to offer. So you're not wasting money talking to everyone, whether they're interested in you or not.
And pre-qualifying prospects by "calling them out" - or singling out those people who already need, want, and desire your products and services - leads to more sales, lower cost per sale, and much better ROI.
That's one reason direct response marketing works, no matter what the economy's doing any given year. In fact ...
For well over a century, direct marketing has made
billions of dollars for those who know how to
plan it, create it, and implement it properly.
From the early days of the mail order catalog to today's high-tech, web-integrated infomercials, direct response marketing has sold everything from hand soap ... to vitamins ... to clothing ... auto parts ... electronics ... software ... exercise programs ... financial, health, and political newsletters ... food -- steaks, bread, wine, fruit, seafood, pizza ... magazine subscriptions ... charitable donations ... the list is endless.
Modern direct response marketing owes its success to innovators like Aaron Montgomery Ward, R. W. Sears, Alvah Curtis Roebuck, and Claude Hopkins. These pioneers of direct marketing developed and tested methods of direct response advertising that consistently outperformed the "spray-and-pray", "shot-in-the-dark" advertising of their competitors.
The reasons for their amazing successes are many (and you can find out more about them in Scientific Advertising by Claude Hopkins, and Tested Advertising Methods by John Caples, to name two classics). But the fundamentals are easy to understand ...
♦ Generic advertising may or may not bring in customers. It's difficult to tell if the ad - or pure chance - was responsible for the outcome.
♦ Generic advertising has no dependable way to track, measure, or account for results.
♦ With no reliable way to determine cost per acquisition or return on investment, you just hand your media sales rep your money and hope for the best.
But a well planned, well written, well executed direct response campaign will produce ...
♦ Loads of eager customers, ready to buy ...
♦ Trackable, measurable, accountable results, and ...
♦ Ads that cost less per acquisition and yield phenomenal ROI.
A Case In Point
I recently ran a direct response web campaign for a non-profit's annual holiday season charity raffle.
My web strategy used Wordtracker and Google Keywords tools to dig down and determine where donor mind-set was at every stage of the campaign.
I wrote AdWords ads using the relevant keywords and keyword phrases to drive donors to the landing page. I wrote email appeals to their existing house list to drive "hot" donors to the landing page.
I created a landing page and optimized it for search engines based on the best keywords and phrases. The landing page captured name, email address, phone, and physical address and accepted payment through Google Checkout or printable order form.
As the campaign progressed, I adjusted AdWords ads, email copy, and landing page copy based on ongoing AdWords testing and Analytics reporting as well as changes in donor behavior as the holiday season progressed.
I monitored the direct response budget to the penny. As initial results proved positive, the direct response budget was increased to get more impressions. I strategically managed keyword bids to maximize bang for the buck.
And when the results were in, the non-profit achieved a 208% ROI!
Needless to say, they were thrilled! Their direct response web campaign was a resounding, profitable, and provable success. And a lot of people in need were helped as a result.
But that's just one example ...
More proof a Direct Response Copywriter and Marketing Strategist can more than double your money
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Direct Marketing Association reports show an investment of $1 in DM ad expenditures over the last 3 years returned, on average, $11.64 in incremental revenue across all industries.
Now compare that to the anemic $5.29 return on non-DM advertising ...
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"... Measured against total US sales, [direct marketing] advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product."
-- Alex Moskalyuk, ZDNet
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If you'd been using a direct response copywriter and marketing strategist over the last 3 years, you'd have given yourself a whopping 120% pay raise!
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And, for the small business owner or non-profit dealing with sky-rocketing energy costs, buyer skepticism, and donor burn-out, that's a great return on investment. (Most businesses are happy with a 15% ROI!).
In fact, even "Corporate America" -- faced with shrinking ad budgets, increased market segmentation, and explosive web usage by every demographic -- is integrating more and more direct response copy and marketing techniques into their advertising mix.
But you don’t have to be a large corporation to increase your profits and lower your ad costs ...
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“Today, the Internet has made direct marketing indispensable to every kind of business.
To compete effectively every business on Earth must now be a direct response business.”
-- Clayton Makepeace
MakepeaceTotal
Package.com
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A freelance Direct Response Copwriter and
Marketing Strategist can help Businesses and
Non-Profits of any size make more money!
I know conventional advertising wisdom would suggest that only large companies with huge advertising budgets and their ad agencies with enormous lunch expense accounts can get real results.
And by now, it's perfectly logical for you to be asking yourself, "Are you sure I don't need a huge ad agency to make the really big bucks?"
The answer is: "Yes, I'm sure ... you don't need a huge corporate ad agency to get great results."
Because a freelance direct response copywriter and marketing strategist can get you the same or better results as a major (and very expensive) ad agency ... at a fraction of the cost!
And freelancers have been doing it for years, strategizing and writing effective direct response copy and breaking profit records for everything from small mom and pop businesses, entrepreneurs, inventors, internet businesses, and local non-profits, to mid-sized and gigantic organizations like Meredith, Agora, Boardroom, Healthy Directions, Coca-Cola, Oxford Club, Microsoft, IBM, Make-A-Wish, and many others.
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"OK. What exactly does a freelance professional direct
response copywriter and marketing strategist do?"
The "marketing-speak" explanation goes like this: "I create marketing strategies and business-to-business or consumer-direct conversion materials that persuade people to buy your products and services or support your organization."
The "nuts-and-bolts" explanation goes like this: "I use a multi-channel marketing approach that may include any combination of ...
Internet & Web Design: Search engine optimized websites ... landing pages ... long copy web sales letters ... squeeze pages ... lead generating pages ... order pages ... Google AdWords campaigns ... email sales letters ... and web video ...
Direct Mail, Broadcast & Print: Direct response mail packages ... self mailers ... brochures ... case studies ... white papers ... television ... radio ... magazine ... newspaper ... infomercials ... display ads ... FSI (free standing inserts) ... and ...
Out-of-Home: Sports bars ... book/music stores ... health clubs ... grocery stores ... airports ... anywhere people are ...
... or any other media I need to reach your target audience."
I also handle those small projects you haven’t been able to get around to yet. Like email blasts, web sales letter copy makeovers, website copy revisions, sales letter copy makeovers, e-newsletters, e-articles, print newsletters, print articles, press releases, and postcard copy.
But that's not all! There are important "hidden" advantages to using a freelance copywriter and marketing strategist you may not be aware of ...
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A freelance professional copywriter will save you money,
relieve staffing headaches, and cut down on
annoying government paperwork
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Slash tedious paperwork to the bone! ... You won’t have to hassle with salaries, withholding, insurance, or retirement plans;
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Spend your time doing what you do best ... I do the rest for you! From in-depth, comprehensive research to marketing strategy, copywriting, and monitoring results;
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Use me when you need me, how you need me ... There’s no long-term commitment;
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Big tax breaks ... Deduct 100% of my fees and costs!
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All I need to get started is a
calculator and a cocktail napkin
Amazing, but true. In the dark ages before the laptop computer, it was entirely possible to walk into a client's office with nothing more than 6 equations, a calculator, and a cocktail napkin and figure raw cost per response, loaded cost per response, cost per sale, break-even, package cost, and package cost at any quantity without a new bid, plus or minus a few percentage points.
And it's still that easy to get the basic numbers we need to launch a profitable DR campaign.
The point is, direct response marketing isn't rocket science, but it does employ good, solid, proven tools. Tools I will use to get concrete, provable data ... maximize the success of your next promotion ... boost your return on investment ... and measure your results ... to the penny!
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Put the power of a Direct Response Copywriter and Marketing Strategist to work for you
Normally I charge up to $500 for an initial analysis and consultation. But you can get started today ... for free!
Just call 641.423.9226 or email michael@michaelfialacopywriter.com for your free consultation. When you call, I’ll send you a free report with 10 valuable tips you need to know about Google AdWords (worth $29.95) -- just for making an appointment.
During your consultation, we’ll discuss your product or service, assess your situation, and determine your needs. If we decide it's a good fit, I’ll help you plan your marketing strategy, ad buys, project management, creative, production, coordinate any other elements needed, and write your copy.
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On time. On target. On message. On budget.
I will deliver your campaign on schedule, target your audience with laser precision, expertly craft your message, and complete your campaign on budget. You won't have to lift a finger!
It's so easy all you have to do is kick back and watch the money roll in!
In fact ... just knowing there's an easy way to stop losing money on ineffective, generalized ads ... and start raking in piles of cash with effective, targeted, direct response advertising ... should be worth the time it takes to contact me for your free consultation.
By the way -- if we decide I can't help you -- don't worry! I guarantee you won't be out a penny. There's no further obligation on your part ... and absolutely no risk to you at all. So you have nothing to lose and everything to gain!
And get this! When you hire me to write turbo-charged direct response copy or design your profit-exploding marketing strategy, I'll go one step further and give you a 100%, locked in, absolutely no risk ...
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Iron-Clad Guarantee
If I don't beat your current control, you will not owe me or pay me one single penny!
That's right!!! ... If my direct response copy and marketing strategy doesn't kick the pants off what you're using now, don't pay me!
It couldn't be more simple than that.
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"The definition of insanity is doing the same thing over and over and expecting different results."
-- Albert Einstein
Now it’s time to make a decision. Get targeted ... strategic ... accountable ... profitable advertising -- today. Or keep losing money.
I know it wouldn’t be a tough decision for me. And it shouldn’t be for you either ...
√ I’ve shown you how direct response copywriting and marketing strategies can help any business of any size explode its profits ... quickly, easily, and cost-effectively ...
√ I’ve explained how a freelance direct response copywriter and marketing consultant will help you strategize, plan, create, write, and implement a direct marketing campaign ...
√ I’ve told you about many of the mediums available to get your message out ...
√ I’ve offered you an analysis and consultation others pay up to $500 for – FREE …
√ I’ve offered you 10 valuable Google AdWords tips worth $29.95 – FREE …
√ And I’ve shown you how there’s no risk to you whatsoever …
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So now it’s up to you. The decision is completely in your hands.
Effective, profitable direct response copy and
killer marketing strategies are just a
phone call or an email away.
Getting started is simple, quick, and easy ... and won’t cost you a penny. Just let me know you’re ready to explode your profits through direct response copywriting and marketing by calling 641.423.9226 ... or send me an email at michael@michaelfialacopywriter.com.
That way, I can book your free consultation right away. And you won’t miss out on all the important benefits a freelance professional direct response copywriter and marketing strategist offers your business ...
... Improved bottom-line ... increased ROI ... less headaches ... no salaries or benefits paid ... no costly staff hours lost on research ... no long-term commitment ... tax advantages ... and the satisfaction of knowing - to the penny - that your advertising is actually making you money!
Remember: The advertising world is changing faster and faster every day. Your competitors may be adapting their strategy now. If you hesitate, it could cost you a small fortune in profits.
Please contact me now – there’s nothing to lose and substantial new profits to gain.
Yours for Effective Advertising and Greater Profits,
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Michael Fiala
Direct Response Copywriter & Marketing Strategist
P.S. Don’t forget! You can gain significant market share in a down economy (when your competitors are cutting back) by kicking your marketing efforts into overdrive! And that pays off big when the economy turns back around (as it always does).
P.P.S. Call today and I’ll throw in an EXTRA BONUS! Book your free consultation TODAY, and, if we work together, I’ll write your first Google AdWords ad absolutely free of charge (a $350 value!).
Don’t wait! Call 641.423.9226 or Email michael@michaelfialacopywriter.com
"It's your business ...
It's your brand ...
Get it right with the help of a professional
copywriter."
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"Michael - I really enjoyed working with you on our new cover letter. I appreciated your direct response copywriting and marketing expertise ... you were easy to work with and very responsive to our needs. I'll be calling
again. Thanks!"
- Terri Krueger, Copy Chief
The Stelter Company
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"Michael did a great job with the landing page and Google AdWords campaign for our Rotary raffle. We got a 208% ROI with a very limited budget. We're definitely going to use Michael's services to expand our internet fundraising in the future."
- Greg Benedict, President
Mason City Noon Rotary
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"Michael - It [video] works- it works well! ...it's clear... Thanks so much for the enormous contribution you have made in so many ways. Best..."
- Don Stahl
National Nonprofit Fundraiser
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"... we've added 17 new accounts ... Thanks for the great copy!"
-- Ron Kennebeck, COO
Rieman Music
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"Mike - another Expert Author status notification on the 3rd article ... thanks for the great work ... I look forward to the remaining ones."
- Todd Davis, Distributor
Herbalife International
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"Michael,
Thanks for the great copy ... I'm getting a steady stream of new clients ..."
--Scott Bell
Small Business Owner, Entrepreneur
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